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When you think of the phrase “the perfect sundowner in Bali”, chances are a picture springs to mind: a silken sunset, balmy evening air, tropical palms swaying gently, and a chilled glass of wine in hand. Pure paradise, right?

But for many visitors, that dream is spoiled by one simple reality — the price of wine in Bali. Tourists are often shocked to discover their favourite bottles cost two to three times more than at home. A mid-range imported wine can easily set you back $26 USD or more, and that’s if you’re lucky enough to find it in a local store. The sticker shock is enough to make many travellers swap their wine glass for something cheaper.

The good news? You don’t actually have to.

Why Wine Costs So Much in Bali

Import taxes. Indonesia levies some of the highest alcohol import tariffs in the world. In 2015, the government raised excise duties to an eye-watering 150% on spirits and high-alcohol products. That markup trickles down to consumers, doubling prices for wine, gin, rum, whiskey, and vodka.

And the markups don’t stop there. In Bali’s world-famous bars and restaurants, expect an additional 200–300% markup. In real terms, that often means $10 USD for a single glass of wine. Talk about a buzzkill.

For businesses, these tariffs make importing goods into Bali complicated and costly. For consumers, it means paying more and often receiving less.

Why Not Just Bring Your Own?

If you’re tempted to pack your favourite vintages in your suitcase, think again. Indonesian customs only allow each tourist to bring 1 litre of alcohol duty-free. Anything above that risks being confiscated, and you could face fines of $10–20 USD per extra bottle. Hardly the carefree wine experience most travellers are after.

Enter GoDrinks — Making Wine Accessible in Bali

So, here’s the real question: how much are you willing to pay for your favourite wine? The truth is, you shouldn’t have to make that compromise.

At GoDrinks, we’ve built a system that brings quality wine to Bali without the inflated price tag. With over 25 years of experience in the wine industry, we’ve established ourselves as a trusted distributor with global reach and strong purchasing power. By sourcing directly from our network of vineyards and handling logistics in-house, we cut out the retail middlemen — which means better wines at better prices for you.

But GoDrinks isn’t just about business. Over the years, we’ve built lasting relationships with sustainable, family-run vineyards around the world. Supporting those growers is as important to us as supporting our customers in Bali. Because good wine, like good business, is built on time, care, and genuine passion.

All for Wine, Wine for All

So let’s go back to that sunset. The sky over Bali turning gold and pink, palms swaying, friends gathered. In your hand? A glass of wine that tastes as it should — indulgent, balanced, and fairly priced.

That’s what GoDrinks delivers: not just bottles, but moments. A way to enjoy the best of Bali without compromise.

Cheers to the good life, with GoDrinks.